PRIMARY LEARNING OBJECTIVES
- Analyze the ethical implications of social media use for coaches, including privacy, athlete
- relationships, and reputation management.
- Create a professional social media strategy aligned with coaching philosophy, institutional
- policies, and personal brand.
- Apply communication boundaries and best practices when interacting with athletes, parents, and fans.
- Develop a robust social media code of conduct promoting positive team culture.
- Execute strategies for creating engaging online content that educates and inspires.
- Manage online reputation and mitigate risks, including conflicts and permanent digital records.